|
|
| I N T E R N E T D E V E L O P M E N T |
Promotion and Search Engine Listing_____
How will Internet users find your website? There are many ways to promote your site. What most people forget is that proven methods such as placing an ad in the local paper or trade magazine, or sending mailers and networking on the telephone, are all effective ways to get the word out about your site. Ofcourse, simple things such as printing your website address on your business letterhead, cards, and brochures, should be included in on the mix. Other traditional ways, include, issueing a press release, affixing signs and posters (if you actually have a storefront).
On the Internet, there are three primary ways to promote your site. We are available to explore these options with you:
Search Engine and Newsgroup Listing
Reciprocal Linking
Banner Advertising
Search Engine and Newsgroup Listing
We will list your website with the top 20 search engines and relevant newsgroups. This is how most people will find your site. There are hundreds of search engines. Identifying which ones most people use must be included in your marketing strategy. Once we've identified these engines and relevant newsgroups, we employ specialized techniques to ensure that your site is listed near the top of your category. Enhancing your positioning in search engines is more and more becomming a time-consuming and tedious aspect of administering a website.
Our knowledge and experience in successfully listing websites can give you the extra advantage. We can't guarantee
your site will be at the top of the listings. If you find someone who does, we will hire him!
Reciprocal Linking
We will get your website listed on other relevant websites. We will scan the Internet for these sites, contact them and set-up a reciprocal arrangement where they list your website on their site. We will write the code for your reciprocal link.
Banner Advertising
Many companies, search engines and directories sell advertising space on their websites. Typically very expensive, they can attract more visitors to your website. These banner ads need to be compelling to be effective. They also need
to meet very specific programming requirements. We are available to design and implement a banner ad that is effective and that satisfy programming specs. |
